Planning Assumptions Were Developed Based on History and Research

Prior to launching Jumbo-Koter, the management of Wooster Brush made a series of assumptions regarding the outcome of the implementation. These planning assumptions were based on a long history of things that had happened during the launch of previous new products from Wooster Brush. The following is a list of the key planning assumptions made by the Wooster Brush Company:

Paint and hardware stores will generally accept distribution of Jumbo Koter because of the success these retailers have had with previous new products from Wooster Brush and the fact that they know that Wooster Brush will stand behind problem-solving products that it introduces. In the past, when Wooster Brush innovations have been introduced, they have achieved widespread distribution.
The fabric on Jumbo-Koter rollers will be accepted by professionals and consumers because it is the same fabric that has been successfully used on the professional big rollers.
Professional painters will want to use Jumbo-Koter mini-rollers because a sample of these professionals found the new product highly satisfactory in the panel test.
Pricing on Jumbo-Koter will be accepted as long as the price points are similar to those of the low-priced mini-rollers currently on the market. This was based on competitive data available at the time of the product launch. Jumbo-Koter is a superior product, and it should be well received if it is offered at the lower price points currently available. It is likely to be perceived as a more affordable system than the domestic systems that are currently on the market.
Should Jumbo-Koter not be successful, Wooster Brush will still be able to capture a share of the mini-roller market with its current mini- roller system. The current system will not be discontinued. It will be sold sideby-side with the Jumbo-Koter system.
Over the next few years , Jumbo-Koter could make it possible to eliminate the old mini-roller system.