Total Guaranteed Customer Support

The EZ Change marketing plan provided a clear link from the manufacturer to the consumer to ensure complete customer satisfaction. There was to be an 800 number on the package that would link to a customer hot line where EZ Change representatives would help customers with any problems that they might be having with the product. There would also be a web address printed on the package along with the statement, ˜˜To learn more about the dispenser and to see it in action, visit our web site at www. energizerezchange.com. The web site would include a video on how EZ Change works.

EZ Change would also guarantee complete satisfaction to the consumer. There would be a simple guarantee printed on the back of each package: ˜˜Energizer guarantees all our hearing aid batteries and dispensers to be free from all defects in materials and workmanship. If you are not completely satisfied, call this toll-free number for a replacement battery or dispenser. It was recognized that some consumers might bring EZ Change back to the retailer. Because of this, arrangements for handling this situation were made in advance with the retailers. Energizer would always stand behind its products.