A Coordinated Sales Effort

For the developers of EZ Change, one of the advantages of being part of a large battery company was that the product could be sold through the regular Energizer retail distribution system. The new product would be introduced to the larger retailers by the Energizer sales force, and in some cases could receive attention at retail by the Energizer in-store detailing force. Specialty distributors would be used to sell the product to audiologists. EZ Change representatives would also attend trade shows aimed at audiologists in order to communicate directly with them about the benefits of EZ Change.