EZ Change Became the Ideal Name

˜˜EZ Change Became the Ideal Name

Coming up with an appropriate name for the new hearing aid battery was one of the most difficult parts of the project. The venture team came up with hundreds of names. Some of these names came from internal marketing people and other people within Energizer. Other names came from the advertising agency. The list of potential names was culled down to two favorite alternatives: ˜˜EZ Load and ˜˜EZ Change. Focus groups helped management select the better name.

During one of the focus groups, a respondent determined that the magnet -on the dispenser could help the user remove the existing battery as well as load the new battery. The respondent then made the comment that this new dispenser does more than just make it easy to load the new battery. It makes it easy to both load and unload the battery, or to change the battery. This made it obvious to the venture team that it was really making it easy for the user to do the entire changeover, so the team settled on the name EZ Change.