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Chapter 7: Secondary Research to Develop Market Reviews
Table 7.1: Satellite Batteries National Rollout Schedule
Table 7-2: Tentative Timetable
Table 7-3: Satellite Batteries Financial Overview (Dollars in 000s)
Table 7-4: Satellite Batteries Forecasted Four-Year Income Statement (in Thousands)
Chapter 8: Using Telephone Surveys in Completing Market Reviews
Table 8-1. Number of Selected Retail Outlets in 1999 by Type and Geographic Region
Table 8-2. Number of Retail Outlets by Trade Class (1999) New Jersey and Five-State Region
Table 8-3. Average Unit Movement and Price for Each Retail Outlet Stocking Telephone Conferencing Devices (1999)
Table 8-4. 1999 Dollar Sales Through Retail Channels of Distribution, Telephone Conferencing Devices (In Thousands)
Table 8-5. 1999 Unit and Dollar Sales Through Distribution Channels Other Than Retail Trade Outlets Total United States (In Thousands)
Table 8-6. 1999 Summary of Total Industry in Units and Dollar Sales
Table 8-7. Telephone Conferencing Devices Total United States Market History and Forecast (19972002) (Thousands of Dollars and Units)
Table 8-8. Market Share by Manufacturer (1999) Total United States
Table 8-9. 1999 Summary of Unit and Retail Dollar Sales Through Retail Channels of Distribution by Price Point
Table 8-10. Breakdown of 1999 Business and Residence Purchases in Units and Factory Dollars (In Thousands)
Table 8-11. Industry Advertising by Manufacturer (19961999) (In Thousands)
Table 8-12. Industry Advertising by Medium, 19961999 (In Thousands)
Table 8-13. Product Pricing
Table 8-14. Split-Level Advertising Test of National Media Plan
Table 8-15. Tentative Venture Timetable
Table 8-16. Financial Overview National Low-Level Advertising Plan
Table 8-17. Financial Overview National High-Level Advertising Plan
Table 8-18. Pro Forma Five-Year P&L Statement National Low-Level Advertising Plan (000)
Table 8-19. Pro Forma Five-Year P&L Statement National High-Level Advertising Plan (000)
Chapter 9: Market Reviews Completed with Online Surveys
Table 9-1. Consumers Preferred Design Concepts for Table Mats and Napkins
Table 9-2. Consumers Ratings of Alternative Marketing Concepts for Table Mats and Napkins
Table 9-3. Product Line Summary
Table 9-4. Tentative Timetable
Table 9-5. Estimated Income Statement for Going Year (000)
Chapter 10: Focus Groups Can Be the Key to Understanding the Consumer
Table 10-1. Venture Timetable
Table 10-2. National Sales Forecast ($000s Omitted)
Chapter 11: Using Online Consumer Qualitative Research
Table 11-1. Forecasted Unit Sales of Central Residential Air Conditioners in Taiwan
Table 11-2. Retail Sales Versus Sales Billed
Table 11-3. Taiwan Central Residential Air-Conditioning Forecasted Profit and Loss for 2000 (000)
Chapter 12: Using Ethnographic Research t o Understand Consumers
Table 12-1. 2000 Selected Infants Shoe Market Units and Retail Dollar Sales (000)
Table 12-2. Infants Shoe Market by Trade Channel (000)
Table 12-3. Selected Infants Shoe Market by Geographic Region
Table 12-4. Selected Infants Shoe Market Gift Versus Own Use Purchase
Table 12-5. Year One Promotion Plan Cost (000)
Table 12-6. Initial Trade Promotion
Table 12-7. Projected Going-Year Sales Expenses (000)
Table 12-8. Pipeline Sales Calculations for Introductory Year at Retail
Table 12-9. Estimated Income Statement for Going Year
Table 12-10. Prototype Income Statement Total National Expansion Based on $52,112,000 Going-Year Retail Sales (000)
Chapter 14: Putting It All Together
Table 14-1. Number of Selected Retail Outlets by Type and Geographic Region
Table 14-2. Average Annual Movement in Square Feet for Each Retail Outlet Stocking Plastic Laminates
Table 14-3. Average Retail Prices (per Square Foot) Received on Plastic Laminates by Retail Trade Class
Table 14-4. Plastic Laminate Sales at Retail Prices by Trade Class (000)
Table 14-5. Average Retail Margins Received by Alternative Trade Classes
Table 14-6. Average Margins Received by Distributors on Alternative Types of Plastic Laminates
Table 14-7. Timetable for New Top Venture
Table 14-8. Forecasted Three-Year Income Statement (in 000s)
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Powerhouse Marketing Plans(c) 14 Outstanding Real-Life Plans and What You Can Learn from Them to Supercharge [... ]aigns
ISBN: 735621675
EAN: N/A
Year: 2006
Pages: 172
BUY ON AMAZON
SQL Tips & Techniques (Miscellaneous)
Using SQL Data Definition Language (DDL) to Create Data Tables and Other Database Objects
Working with Functions, Parameters, and Data Types
Working with Data BLOBs and Text
Monitoring and Enhancing MS-SQL Server Performance
Writing Advanced Queries and Subqueries
Microsoft Windows Server 2003(c) TCP/IP Protocols and Services (c) Technical Reference
Local Area Network (LAN) Technologies
Address Resolution Protocol (ARP)
Internet Control Message Protocol (ICMP)
Transmission Control Protocol (TCP) Connections
Domain Name System (DNS)
Persuasive Technology: Using Computers to Change What We Think and Do (Interactive Technologies)
Overview of Captology
Computers as Persuasive Tools
Computers as Persuasive Social Actors
Credibility and Computers
Increasing Persuasion through Mobility and Connectivity
File System Forensic Analysis
Overview of Toolkits
Introduction
Content Category
Ext2 and Ext3 Data Structures
Symbolic Link
802.11 Wireless Networks: The Definitive Guide, Second Edition
Wired Equivalent Privacy (WEP)
11i: Robust Security Networks, TKIP, and CCMP
The Direct Sequence PHYs: DSSS and HR/DSSS (802.11b)
11g: The Extended-Rate PHY (ERP)
Implementation-Specific Behavior
Java Concurrency in Practice
Adding Functionality to Existing Thread-safe Classes
Stopping a Thread-based Service
Deadlock
Nonblocking Algorithms
What is a Memory Model, and Why would I Want One?
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