Index_Z

Z

Zhenzhou Electric Company (sample marketing plan), 264282

Zicam cold remedy nasal gel, 5, 103118

advertising copy strategy, 110111, 117

advertising media strategy, 109110, 117

background, 103105, 115

brand names , 107108, 115116

clinical trials, 103104, 106, 114, 115

contingency plans, 113, 118

financial projections, 113114, 118

in-store merchandising , 111112, 117118

marketing plan summary, 115118

market research tools, 112

packaging strategy, 108, 116

pricing strategy, 108109, 116

product line strategy, 107108, 112, 116

publicity strategy, 105, 106107, 109, 114, 117

sales and distribution strategy, 105, 109, 117

sales promotion strategy, 111, 117

Zion Housewares Corporation (sample marketing plan), 304322