Index_S


S

sales and distribution strategy, 1112
for central air conditioner company, 271273, 275280
for Energizer EZ Change hearing aid batteries,
24, 35
for housewares product company, 307311,319320
for Jumbo-Koter by Wooster Brush, 47, 5152, 55, 5657
for Leggshosiery, 82, 84, 101
for Philips long-life lightbulbs, 7071, 79
for plastic laminates company, 328332, 334340, 342
in sample marketing plans, 156, 157, 160, 161163, 165, 195, 221, 232, 252, 257, 296297
for Treo device, 125126, 128129, 130, 133
for Zicam cold remedy nasal gel, 105, 109, 117
sales promotion strategy, 12
for Jumbo-Koterby Wooster Brush, 51, 56
for Leggshosiery, 8790, 101
in sample marketing plans, 164165, 221, 231,
254255, 256, 294296, 318319, 320, 34244
for Treo device, 128, 133
for Zicam cold remedy nasal gel, 111, 117
sample marketing plans, 136344
air conditioner manufacturer, 8, 264282
baby shoe manufacturer, 285301
consumer product division, alkaline battery manufacturer, 140171
hardware products company, 242260
housewares product company, 304322
plastic laminates company, 325344
table mat and napkin company, 207234
telephone conferencing device company, 174203
Santos International Corporation (sample marketing plan), 242260
Satellite brand alkaline batteries (sample marketing plan), 140171
secondary research, in market reviews, 67, 137140
Selecto Housewares Boutiques (sample marketing
plan), 304322
Sprint, 128
store checks, for housewares product company, 306
strategic marketing objectives, 1112
for alkaline battery manufacturer, 141, 156157
for Energizer EZ Change hearing aid batteries,
2931, 34
for hardware products company, 243, 251252
for Jumbo-Koterby Wooster Brush, 4344, 5455
for Leggshosiery, 8485, 100
for Philips long-life lightbulbs, 65, 78
for plastic laminates company, 326, 340
for telephone conferencing device company, 175,
190192
for Treo device, 122, 129130, 132
Sylvania (General Electric light bulb), 69



Powerhouse Marketing Plans(c) 14 Outstanding Real-Life Plans and What You Can Learn from Them to Supercharge [... ]aigns
Powerhouse Marketing Plans(c) 14 Outstanding Real-Life Plans and What You Can Learn from Them to Supercharge [... ]aigns
ISBN: 735621675
EAN: N/A
Year: 2006
Pages: 172

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