Index_J

J

JPK Counter Top Corporation (sample marketing plan), 325344

Jumbo-Koter by Wooster Brush, 4, 3857

advertising copy strategy, 4950, 5556

advertising media strategy, 50, 56

background, 3840, 53

brand name , 4445, 55

consumer usage and attitudes, 4042, 5354

contingencies, 48, 57

customer support strategy, 5051

financial projections, 5152, 5657

innovation in maintaining market presence, 3940, 52

in-store merchandising , 4849, 56

marketing plan summary, 5357

market review, 4042, 53

packaging strategy, 44

planning assumptions, 4243, 54

pricing strategy, 40, 4243, 4748, 55, 57

production strategy, 4647

product line strategy, 4546, 52, 55

product warranties, 5051

publicity strategy, 50, 56

sales and distribution strategy, 47, 5152, 55, 5657

sales promotion strategy, 51, 56

strategic marketing objectives, 4344, 5455

timetable, 4344, 56