Index_I

I

in-store merchandising , 12

for Energizer EZ Change hearing aid batteries, 26, 3031, 36

for housewares product company, 304, 306307,

311313, 316317

for Jumbo-Koter by Wooster Brush, 4849, 56

for Leggshosiery, 8586, 8788, 90, 94, 102

for Philips long-life lightbulbs, 7475, 80

in sample marketing plans, 141142, 156, 159, 161, 194195, 221, 230, 232, 253, 294, 341

for Zicam cold remedy nasal gel, 111112, 117118

internal staffing requirements, in marketing plan, 12

Internet

consumer qualitative research, 8, 261263

online surveys, 7, 8, 204206

sales for Treodevice, 128129, 133

introduction, 9

of alkaline battery manufacturer marketing plan, 140142

of baby shoe manufacturer marketing plan, 285286

of central air conditioner company marketing plan, 264265

of housewares product company marketing plan, 304305

of plastic laminates company marketing plan, 325327

of table mat and napkin company marketing plan, 207209

of telephone conferencing device company marketing plan, 174176