Index_E

E

Eagle central air conditioners (sample marketing plan), 8, 264282

Energizer EZ Change hearing aid batteries, 3, 1737

advertising copy strategy, 2425, 35

advertising media strategy, 2526, 3031, 32, 36

background, 18, 33

brand name , 22, 3435

competitor response to, 28, 2930, 3132

consumer usage and attitudes, 1821, 3334

customer support strategy, 2627, 36

financial projections, 3032, 37

in-store merchandising , 26, 3031, 36

marketing plan summary, 3337

market review, 1821, 33

packaging strategy, 2123, 35

planning assumptions, 28, 2931, 34

pricing strategy, 2324, 35

production strategy, 23

product line strategy, 22, 35

sales and distribution strategy, 24, 35

strategic marketing objectives, 2931, 34

test marketing, 2829, 36

timetable, 2731, 36

ethnographic research, 8, 283284, 289291

Eveready Battery Company, Inc., 1737

Executive Conference Phone (sample marketing plan), 7, 174203

executive summary, 9

for Energizer EZ Change hearing aid batteries, 3337

for Jumbo-Koter by Wooster Brush, 5357

for Leggshosiery, 99102

for Philips long-life lightbulbs, 7780

for Treodevice, 131134

for Zicam cold remedy nasal gel, 115118