Eagle central air conditioners (sample marketing plan), 8, 264282
Energizer EZ Change hearing aid batteries, 3, 1737
advertising copy strategy, 2425, 35
advertising media strategy, 2526, 3031, 32, 36
background, 18, 33
brand name , 22, 3435
competitor response to, 28, 2930, 3132
consumer usage and attitudes, 1821, 3334
customer support strategy, 2627, 36
financial projections, 3032, 37
in-store merchandising , 26, 3031, 36
marketing plan summary, 3337
market review, 1821, 33
packaging strategy, 2123, 35
planning assumptions, 28, 2931, 34
pricing strategy, 2324, 35
production strategy, 23
product line strategy, 22, 35
sales and distribution strategy, 24, 35
strategic marketing objectives, 2931, 34
test marketing, 2829, 36
timetable, 2731, 36
executive summary, 9
for Energizer EZ Change hearing aid batteries, 3337
for Jumbo-Koter by Wooster Brush, 5357
for Leggshosiery, 99102
for Philips long-life lightbulbs, 7780
for Treodevice, 131134
for Zicam cold remedy nasal gel, 115118