Index_B

B

background, 9

of alkaline battery manufacturer, 140, 142143

of baby shoe manufacturer, 285, 286287

of central air conditioner company, 264, 265266

of Energizer EZ Changehearing aid batteries, 18, 33

of hardware products company, 242, 244246

of housewares product company, 304, 305307

of Jumbo-Koter by Wooster Brush, 3840, 53

of Leggs hosiery, 8283, 99

of Philips long-life lightbulbs, 5961, 77

of plastic laminates company, 325, 327328

of table mat and napkin company, 207, 209210

of telephone conferencing device company, 174, 176177

for Treo device, 119120, 131

of Zicam cold remedy nasal gel, 103105, 115

BASES , 28, 29, 3031, 34, 36, 37, 112

Blackberry, 120, 122

brainstorming, 19

for Leggshosiery, 95

for Philips long-life lightbulbs, 62

brand name , 11

for Energizer EZ Changehearing aid batteries, 22, 3435

for Jumbo-Koter by Wooster Brush, 4445, 55

for Leggshosiery, 8386, 100

for Philips long-life lightbulbs, 59, 6569, 7174, 78

in sample marketing plans, 141142, 156, 158, 194, 221, 228229, 230, 251252, 253, 294, 318, 341

for Treo device, 123, 132

for Zicam cold remedy nasal gel, 107108, 115116

buying experience, importance of comfortable, 45