As Many Off-Shelf Displays as Possible

Off-shelf displays were an integral part of the marketing plan for Zicam. Matrixx offered the trade a wide variety of Zicam displays, including gravity feed units, large wing displays, floor-mounted displays, and an eight-unit counter display.

The company tried to get as many off-shelf displays as possible up during-the cold season . Thus far the company has had mixed success in getting retailers to use displays. Some chains would use a fair number of displays, while others would not use any. Some of the smaller stores always bought the counter displays, which hold only eight units, because with their low volume they could not justify purchasing normal cases that hold seventy-two units.