Key Issues

• There must be a new - and revised - focus on internal communications.

• It needs the attention of a top management champion.

• A requirement for different skills from those of the past.

• Companies need to subscribe to the 12 Cs of communication: clear, concise , consistent, constant, candid , conspicuous, credible, categorised, current, cheerful, chatty, common.

• Understanding the ˜journey' of a message is vital to creating an effective internal communications plan

• It takes new skills to effectively reach employees who inhabit a world dominated by creating a viable life/work balance.