In other, less crowded, environments it can be easier to employ in one place a cross-section of people with different lifestyle needs. In Zurich, where many banks and insurance companies are clustered around the lake, employees ( mainly the younger ones) go swimming in the lake at lunchtime. Not only that, many of the firms operate barbecues in the car parks in the summer. In a city where the local free paper is called ˜20', because that is the average commute time, people work in a more stress-free environment, because that is what they have chosen to do. It meets their lifestyle requirements. It would take a lot to prise these people away from that lifestyle/workstyle equation to a noisy financial centre like London or New York.