Financial Times Prentice Hall Books

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Deirdre Breakenridge Cyberbranding: Brand Building in the Digital Economy

William C. Byham, Audrey B. Smith, and Matthew J. Paese Grow Your Own Leaders: How to Identify, Develop, and Retain Leadership Talent

Jonathan Cagan and Craig M. Vogel Creating Breakthrough Products: Innovation from Product Planning to Program Approval

Subir Chowdhury The Talent Era: Achieving a High Return on Talent

Sherry Cooper Ride the Wave: Taking Control in a Turbulent Financial Age

James W. Cortada 21st Century Business: Managing and Working in the New Digital Economy

James W. Cortada Making the Information Society: Experience, Consequences, and Possibilities

Aswath Damodaran The Dark Side of Valuation: Valuing Old Tech, New Tech, and New Economy Companies

Sarvanan Devaraj and Rajiv Kohli The IT Payoff: Measuring the Business Value of Information Technology Investments

Jaime Ellertson and Charles W. Ogilvie Frontiers of Financial Services: Turning Customer Interactions Into Profits

Nicholas D. Evans Business Agility: Strategies for Gaining Competitive Advantage through Mobile Business Solutions

Kenneth R. Ferris and Barbara S. P cherot Petitt Valuation: Avoiding the Winner's Curse

David Gladstone and Laura Gladstone Venture Capital Handbook: An Entrepreneur's Guide to Raising Venture Capital, Revised and Updated

David R. Henderson The Joy of Freedom: An Economist's Odyssey

Philip Jenks and Stephen Eckett, Editors The Global-Investor Book of Investing Rules: Invaluable Advice from 150 Master Investors

Thomas Kern, Mary Cecelia Lacity, and Leslie P. Willcocks Netsourcing: Renting Business Applications and Services Over a Network

Dale Neef E-procurement: From Strategy to Implementation

John R. Nofsinger Investment Madness: How Psychology Affects Your Investing And What to Do About It

Tom Osenton Customer Share Marketing: How the World's Great Marketers Unlock Profits from Customer Loyalty

Stephen P. Robbins The Truth About Managing People...And Nothing but the Truth

Jonathan Wight Saving Adam Smith: A Tale of Wealth, Transformation, and Virtue

Yoram J. Wind and Vijay Mahajan, with Robert Gunther Convergence Marketing: Strategies for Reaching the New Hybrid Consumer