Table of Contents
- Chapter III Two Models of Online Patronage: Why Do Consumers Shop on the Internet?
- Chapter VI Web Site Quality and Usability in E-Commerce
- Chapter VII Objective and Perceived Complexity and Their Impacts on Internet Communication
- Chapter X Converting Browsers to Buyers: Key Considerations in Designing Business-to-Consumer Web Sites
- Chapter XVI Turning Web Surfers into Loyal Customers: Cognitive Lock-In Through Interface Design and Web Site Usability