Expanding a Business

Growth is crucial to maintaining a successful business. We have grown and will continue to grow our business by both expanding existing business segments and adding additional segments that fit our selection criteria. Having built a franchise in a particular business segment often allows for added products in the category. Typically, this is done by differentiation. For example, with automatic card shufflers, we began twelve years ago with a single model. We now have five models, each with a specific use. Additionally, we have created a product life cycle based on constantly improving the technology of the products. Therefore, while our underlying philosophy and business strategies have not changed, we are always seeking changes that increase the value and quality of our products.