Targeting Customers

The key truth to remember is that profits come from serving customers better than the competition. Therefore, the customer is a key asset to utilize when trying to develop new profit centers. A vital question to ask of customers is What can we do better to improve our product or service? Also, working with the customer and asking a lot of questions are important, but only if you get this feedback up to the people that can and will do something about it. This is a simple step in the process which most companies simply miss .