|
1. | Why did the judge’s decision in the Microsoft case lead to the dot com crash?
|
|
2. | Why did Web advertising fail?
|
|
3. | Why did all Web supermarkets fail?
|
|
4. | What are the flaws in the Web certificate idea?
|
|
5. | Why did e-Citi fail?
|
|
6. | Why did eToys fail?
|
|
7. | Which was not suggested as a way for land-based businesses to be successful on the Web?
|
|
8. | Which was not suggested as a way to succeed on the Web?
|
|
9. | Which does the chapter suggest is the most profitable single activity on the Web for a typical company?
|
|
10. | Which is the one reason not given for significant success from a Web site?
|
|
Answers
1. | (b) The public feared that the government was going to go after the Web next. |
2. | (c) The Web is a passive medium. |
3. | (b) Because of the economics of the supermarket industry |
4. | (a) There are none. It is a wonderful idea. |
5. | (b) The e-Citi customers could not use Citibank branches. |
6. | (c) Many competitors copied its ideas and stole its customers. |
7. | (c) Keep customer communications to a minimum. |
8. | (b) Don’t try to compete with telephone customer service. |
9. | (e) Customer service |
10. | (e) Consumer product sales |
|