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M80, 124
Macy's, 279–280, 292, 329–331, 354
Macys.com, 279
Madati, Kay, 302
Madonna, 56
Managing customers (see Customer management)
Market Facts, 158
Marketing:
of B2B catalog with email, 288–290
and customer service, 250–251
functions of, 63
mass, 294
one-to-one, 165
profile, 322–336
quadrant, 175–178
viral, 102–104
on the Web, 38–39
(See also Customer relationship marketing)
Marketing databases, 14–15, 166–173
Marketing departments, 113
Marketing segments (see Segments, customer)
Marriott Hotels, 258
Mass marketing, 294
MasterCard, 166
MatchLogic.com, 48
McDoniel, Bruce, 12
MCI, xiii
McKenzie, Mac, 154
McKim, Bob, xix, 332, 334
McKinsey Quarterly, 33
Media selection, 234
Mercedes Benz, 302
Microsites, Web, 6–8, 123–124, 144–146
Microsoft, 40, 60
Microsoft Excel, 198
Models/modeling, 6, 325–328
Money & Brains, 13
Montgomery Ward, 270
Morgan, Roy, 234
Mothers-to-be, 178–179
MP3.com, 124, 126, 127
Msdbm, xix, 120, 123, 126, 153, 154, 200, 201, 303, 304, 332
Multibuyers:
performance measurement, 276
Web creation of, 279–280
Multiple product ownership, 77–78
My Personal Shopper, 277, 278
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