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IBM, 42, 188
Idealab, 51
iDine, 167, 183, 185, 222
iMarket, 227–231, 246, 247
iMarketing, 344
Importing function, 301
Incentives, customer, 260–261, 295
Information technology (IT) departments, 4, 22, 113
InfoUSA, 154
Insurance, 195–200
Intel, 51, 205, 210
Intercitylines.com, 45
Internet, 41
customer service via the, 253–267
employee benefits on, 195–200
(See also World Wide Web)
Inventory-management example, 208–209
Iomega, 42–43, 332, 334, 336
Isuzu, 153–155, 161, 200–203, 210, 212, 213
IT departments (see Information technology departments)
Ivory Soap, 84
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