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Failures, database marketing, 15–17
FAO Schwartz, 51
Federal Express, 209–210, 210, 213, 250, 253, 270
Filtering, collaborative, 280–282
Financial product offerings, 235
Financing, equipment, 296–299
Fleet Bank, 294
Focus groups, online, 276
Follow-up messages, 101–102, 288
Ford, 341
Forrester Research, 96, 278
"Forward-deployed" products, 205
Franks, Bill, 196, 197
Free services, fees vs., 189
Frequent flyer programs, 221, 223
Friends and Family (MCI), 16, 20
Fulfillment, 270
Fund-raising, nonprofit, 312–315
Furs & Station Wagons, 13
Future value model, 231–232
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