What Doesn t Work


What Doesn’t Work

  • Building a warehouse for 100 percent of your customers

  • Trying to manage 100 percent of your customers

  • Trying to operate without a customer database

  • Managing a communications program today without emails

  • Launching a customer management program without first determining the benefits and costs

  • Providing customer management benefits to all customers equally, rather than to specific segments




The Customer Loyalty Solution. What Works (and What Doesn't in Customer Loyalty Programs)
The Customer Loyalty Solution : What Works (and What Doesnt) in Customer Loyalty Programs
ISBN: 0071363661
EAN: 2147483647
Year: 2002
Pages: 226

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