How the Principles Work Together

The first principle of BTM, Utilize Predictive Modeling, is the most important day-to-day task in BTM. In the broadest sense, predictive modeling is a technique that can be applied to any area where underlying details threaten to obscure overall decisions; where real-world scenarios can be decomposed into distinct elements; and where hidden interdependencies between these elements make it difficult to visualize the overall effect of modifying an individual piece of the puzzle.

Once companies start to utilize predictive modeling, the other principles of BTM automatically become important as well. Modeling is an inherently social activity that draws a broad community of contributors, from executives to business managers to process analysts and technology specialists. Their broad base of interests and varying degrees of expertise makes it essential to Instill Collaborative Decision-Making, the second principle of BTM. Modelers also need a way to capture and share the intellectual capital that they create. To achieve this, they need to Make Knowledge and Assets Reusable, the third and final principle of BTM.