Preparing for the Game


Why It Works

Product designers who empathize with their customers create better solutions. For some people, this empathy comes naturally. For others, it is harder. The Apprentice provides members of your product team with the opportunity to create the empathy that they need to create innovative products and services. As a bonus, it also provides them with a wealth of concrete, direct experience that they can use during the product development process.



Innovation Games(c) Creating Breakthrough Products Through Collaborative Play
Innovation Games: Creating Breakthrough Products Through Collaborative Play
ISBN: 0321437292
EAN: 2147483647
Year: 2006
Pages: 144
Authors: Luke Hohmann

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