Using Innovation Games with Customer Advisory Boards

Using Innovation Games to Feed Product Requirements

As described in the overview of Part One, there are many varied ways to manage product requirements. These range from developing personas, scenarios, and use cases, to using Kano analysis to identify customer needs, and to creating and managing "nonfunctional requirements," to name just a few. Innovation Games feed all these processes by allowing you to explore the world from the perspective of your customer, with your customer.