Google AdWords For Dummies
Google AdWords For Dummies
ISBN: 0470455772
EAN: 2147483647
EAN: 2147483647
Year: 2005
Pages: 188
Pages: 188
Authors: Howie Jacobson
- Table of Contents
- BackCover
- Google For Dummies
- Introduction
- About This Book
- Conventions Used in This Book
- What You re Not to Read
- Foolish Assumptions
- How This Book Is Organized
- Icons Used in This Book
- Where to Go from Here
- Part I: Taming Google
- Chapter 1: Discovering All That Google Can Do
- Beyond Keywords
- The Mythical Internet Library
- Google the Business Partner
- The Open Index
- The Greatness of Google
- Chapter 2: Better Googling: Finding the Right Stuff
- Setting Preferences
- Basic Web Searches
- Understanding the Google Results Page
- Breaking Down Web Search Results
- Using Advanced Search
- Searching Shorthand: Using Operators
- A Picture Is Worth a Thousand Keywords
- Advanced Image Searching
- Chapter 3: Directory Trolling and News Browsing
- Relaxing into Browsing Mode
- Understanding Google Directory
- Submitting a Web Page to the Directory
- Googling the Day s News
- Searching for News
- Chapter 4: 800 Million Messages at Your Fingertips: Google Groups
- Welcome to the Pre-Web
- Browsing and Searching Google Groups
- Reading Messages and Threads
- Posting Messages through Google Groups
- Advanced Searching
- Part II: Specialty Searching
- Chapter 5: Shopping with Froogle and Google Catalogs
- Google s Approach to Online Shopping
- Searching and Browsing in Froogle
- Froogle Advanced Search
- About Google Catalogs
- Searching Google Catalogs
- Advanced Catalogs Searching
- Chapter 6: Searching the Specialty Categories
- Finding the Specialty Searches
- U.S. Government Searches
- Linux and BSD Searches
- Mac and Microsoft Searches
- University Searches
- Chapter 7: Searching for Answers
- Paying for Google Expertise
- Creating an Account and Logging In
- Posting and Canceling Questions
- Comments and Conversations
- Evaluating Answers and Clarifying Questions
- Good Questions at the Right Prices
- Chapter 8: Experimenting in Google Labs
- Sharing Your Computer with Science
- Watching Google Viewer
- Breezing Through WebQuotes
- Getting It Defined in Google Glossary
- Building Google Sets
- Voice Searching
- Fingering Through Results: Keyboard Shortcuts
- The Labs Upshot
- Part III: Putting Google to Work for You
- Chapter 9: Google on Your Browser
- Installing the Google Toolbar
- Choosing Toolbar Options
- Google Toolbar 2.0 (Beta)
- Pushing Google s (Browser) Buttons
- Putting Google Under Your Browser s Hood
- Chapter 10: Googling in Tongues
- Google in Your Native Tongue
- Searching Around the World
- Translating on the Fly
- Non-English Google Toolbars
- Chapter 11: Using Google AdWords
- Understanding the AdWords Concept
- Creating an Account and Your First Ad
- Activating Your Account
- Managing Your Campaigns
- More About Keywords
- Chapter 12: Bringing Google and Its Users to Your Site
- The Google Crawl
- Getting into Google
- The Folly of Fooling Google
- Keeping Google Out
- Part IV: Tricks, Games, and Alternatives to Google
- Chapter 13: Hosting a Weblog with Google s Blogger
- Starting Your Blogger Account
- Creating a Blog at BlogSpot
- Creating a Blog at Your Own FTP Server
- Running Your Blog
- Chapter 14: Alternatives to Google
- Bare-Bones Results
- Finding the Freshest Google
- The Amazing TouchGraph
- Google by E-Mail
- Dancing the Google Dance
- Very Advanced Searching: The Google Ultimate Interface
- GAPS, GARBO, and GAWSH
- Chatting with Google
- Flash with Floogle
- Two Final, Frivolous Alternatives to Google
- Chapter 15: Twisted Googling and Google Games
- In Pursuit of the Googlewhack
- The Random Googlelaar
- Googlism
- Squabbling Keywords
- More Random Searching
- Google Backwards
- Google Art
- Part V: The Part of Tens
- Chapter 16: Ten Google Tricks
- Searching within Search Results
- Mapping It
- The Google Phone Book
- Opting Out of the Phone Book
- Seeing (and Erasing) Previous Searches
- Word Meanings
- Negative Search Operators
- Searching by Date
- Quick Stock and Company Information
- Double- and Triple-Clicking Keywords
- Chapter 17: Ten More Google Tricks
- The Google Zeitgeist
- Including Stop Words
- The Google Toolbar as Spellchecker
- Operators First, for History s Sake
- Post Factum Toolbar
- The Google Library
- Talking with Other Googlers
- The Toolbar Headline Generator
- The Google Store
- Google Logos
- Chapter 18: Ten Sites about Google
- Google Watch
- Webmaster World: Google
- Google PageRank
- Google Weblog
- Elgoog.nl
- The Founders Home Pages
- Googlepress
- Google Review
- gooGuide
- Something Awful (Logos)
- Google For Dummies Cheat Sheet
- Google Keyword Operators
- Google URL Operators
- Alternative Googles
- Google For Dummies Googly Awards
- Searching with Keyboard Controls
- Google Information Operators
- Index
- Index_A
- Index_B
- Index_C
- Index_D
- Index_E
- Index_F
- Index_G
- Index_H
- Index_I
- Index_J
- Index_K
- Index_L
- Index_M
- Index_N
- Index_O
- Index_P
- Index_Q
- Index_R
- Index_S
- Index_T
- Index_U
- Index_V
- Index_W
- Index_X
- Index_Y
- Index_Z
- List of Figures
- List of Sidebars
Google AdWords For Dummies
ISBN: 0470455772
EAN: 2147483647
EAN: 2147483647
Year: 2005
Pages: 188
Pages: 188
Authors: Howie Jacobson