Conventions Used in This Book

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I despise conventions. All that walking; the bad food. Fortunately, that has nothing to do with the conventions used in this text, which are layout styles and typefaces designed to identify certain kinds of information. To make following along easier, this book is consistent in how it presents these items:

• Web addresses, also called URLs, look like this:

   www.google.com 

• When I use an unusual term for the first time, I italicize it.

• Google keywords appear italicized when embedded in text, and sometimes appear below a paragraph like this:

  keywords google search

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