Index_C

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C

cache, 31, 33

cache operator, 41

Cached link, 31-32, 33

cached search result and Google notice, 32, 33

Cape Clear (company), 256

case-insensitivity, 27

catalogs, online. See Google Catalogs

Category button (Google Toolbar), 166

Category link, 31

cell phone, Web-enabled, and wireless Google, 14

Clarify Question button (Google Answers), 120, 128

Clear button (TouchGraph GoogleBrowser), 251

clickthrough

ad placement and, 200

billing by, 198, 201

description of, 15, 197

cloaking, 223

Close Question button (Google Answers), 120-121, 125

closing question (Google Answers), 125, 126

colon (:), 40

Coloration setting (Advanced Image Search page), 45

Combined Search button (Google Toolbar)

adding, 109

Google News and, 319

overview of, 170, 171

community and newsgroups, 63, 84

company name, searching on, 307-308

Complete Thread link (Google Groups), 75, 77, 78

Configuration Page (Google Compute), 140

content of Web page, dividing topically, 222

Convert line breaks (blog), 238

cookie

preferences and, 21

purpose of, 116

copyright and images, 45

cost-per-click (CPC), 201

crawler, 218. See also deep crawl; fresh crawl; spider

Create New Ad Group link, 211

Create New Ad link, 210

creating

AdWords account, 201-206

blog at BlogSpot, 229-231

blog on FTP server, 231-232

Blogger account, 228-229

Google Answers account and logging in, 116-117

hyperlink in blog, 233

cross-post, 64



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Google for Dummies
Google AdWords For Dummies
ISBN: 0470455772
EAN: 2147483647
Year: 2005
Pages: 188

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