Advertising

Don't forget that you can advertise on the Web, too. The following list of Web sites offers some form of advertising or announcement service. The flashy banner ads and annoying pop-ups page that proliferate the Web are there for a reason: People actually click on them. These advertising services can help you create your own ad and place it on pages that relate to your site. The Interactive Advertising Bureau (http://www.iab.net/standards/index.asp) maintains a set of standards for many types of Internet advertisting options.

Tip

Remember to include your URL on your business cards, letterhead, and e-mail auto-signature. Unless you tell people where to look, they can't find you.

In this lesson, you've learned:

• Two types of search engines exist on the Web: spiders and indexes.

• To add keywords for the search engines with <meta> tags. Different search engines search for different <meta> tags, so use several (including keywords, descriptions, and author).

• Most search engines have their own site-submittal forms. Fill out these forms so that the search engine can find your site.