WHY YOU SHOULD READ THIS CHAPTER

How much does one hour of managerial time cost your company? Multiply your salary times the hours you spend managing emotional spins ? Can your company afford this? Ask your chief financial operator if it is cost effective for you to ignore emotions. How much to you think the costs associated with increased security due to the increased issues of fear cost your company, or the companies in the examples? Each security procedure is based on an emotion: FEAR. Each security procedure costs money. Each FEAR based decision is an economic risk. How much fear can your company absorb ?