Table of Contents

   

Celebration of Fools: An Inside Look at the Rise and Fall of JCPenney
byBill Hare	ISBN:0814471595
AMACOM 2004
The author looks at JCPenney from its beginning in 1902 as a dry goods store, through its rise into a successful chain of full-service department stores rivaled only by Sears, Roebuck, to its fall into bankruptcy in the 1990s due to corporate bungling.

Table of Contents
Celebration of Fools”An Inside Look at the Rise and Fall of JCPenney
Introduction
Part I - The Founder
Chapter 1	-	America's Famous Old Man
Chapter 2	-	Kemmerer
Chapter 3	-	Bumpkins in the Big Apple
Chapter 4	-	All Their Managers Are Like Masons
Chapter 5	-	The Bailout
Part II - The Visionary
Chapter 6	-	Socratic Method
Chapter 7	-	Their Own Thing
Chapter 8	-	Batten's Ascent
Chapter 9	-	The Common Touch
Chapter 10	-	A Quiet Man
Chapter 11	-	The Memo
Chapter 12	-	The Transaction Recorder
Chapter 13	-	Last of the Good Men
Part III - The Betrayer
Chapter 14	-	New Blood
Chapter 15	-	Bill Howell
Chapter 16	-	The Taj MaHowell
Chapter 17	-	The Designer
Chapter 18	-	Showtime
Chapter 19	-	The "Golden Crescent"
Chapter 20	-	Onward and Upward
Chapter 21	-	The Speech
Chapter 22	-	Where Have All the Values Gone?
Chapter 23	-	What If I Talk to W. R.?
Part IV - The End
Chapter 24	-	Jimmy-O the Farmer
Chapter 25	-	There's Nothing There
Chapter 26	-	Standing in His Underwear
Chapter 27	-	The Funeral and HCSC
Index
List of Sidebars