Penney, James Cash, 2
adaptation/execution of ideas by, 29
and attitude toward money, 7-9
and Berta's death, 34, 37
breakdown of, 55-60
buying expertise of, 31
cattle breeding by, 42
crisis of faith in, 59
criticisms of, 160
death of, 20
employees ' fund-raising for, 49-58
and failure of butcher shop, 24
formality of, 15-16, 21
as good judge of character, 15-19
and growth of chain, 38
in-company reputation of, 10
issues and ideas focus of, 34
at Johnson and Callahan's Golden
Rule stores, 21-27
marriages of, 26, 42n.3
and Maynard, 46
money borrowed by, 43
and move to New York City, 35 1920s lifestyle of, 42, 44
and partnership concept, 32
and The Penney Idea, 36-37
personality of, 28, 50
personnel choices of, 92-93
popularity of, 41
post-crash financial problems of, 51-53
reaction to credit issue by, 113-114
reputation of, 54-55
and retirees' criticism of Batten, 13-15
and rose bush sale, 83
in Salt Lake City, 32
and Sams's death, 91
self-doubt of, 21-23, 25
spending by, 41, 42
statue of, 229-230
and stock market crash, 42-44
suits tailor-made for, 19
as teacher by example, 16-19
and tipping , 8-12
and Torrey's advancement in company, 40-41
working hours of, 33