Index_O

O

Olsen, Ken, 65

"one and it's done" partnering efficiency, 104–110

O'Neill, Paul, 197–198

opportunity cost, 27, 147, 171, 172, 174–175

original equipment manufacturers (OEMs), 10–13, 199–200

Our Norm, 34–35

outsourcers, selling to, 198–199

overcosting, 214

overengineering, 211, 214

overpackaging, 214