Part Two: Growing Competitive Advantage

Chapter List

Chapter 6: Creating a Smarter Business

Chapter 7: Spreading a Knowledge-Sharing Virus

Chapter 8: Riding the Waves of Change

Chapter 9: Sustaining and Keeping Talent

Chapter 10: Protecting Intellectual Property

Chapter 11: Leveraging Digital Technology

Chapter 12: Increasing Customer Loyalty

Chapter 13: Polishing Your Training Performance

To achieve competitive advantage in business requires a careful blend of excellent leadership, smart digital technology and inspired contributions from a wide array of people.

Business success relies on a combination of factors that are closely related to how well know-how is shared and put to work. For this to happen, a business culture must be grown that rewards the smart use of talent while also protecting vital secrets. There is no single path or quick-fix solution. You need to keep an eye on a variety of targets including smart business discipline, fostering an attitude of sharing, being adaptable to change, sustaining and keeping talent, leveraging digital technology, increasing customer loyalty and providing a rich array of opportunities for learning and innovation.