Making a Lasting Impression


Making a Lasting Impression

People remember people, not data. Very few people will come up to you at the end of your presentation and say, "You know. The third pie chart? The fourth slice? Loved it! The other slices, nahhhh, but the FOURTH slice, wow!"

No way! But a person might say, "You know. The story you told about the young woman and the two kids ? I'll never forget that!"

How long after the presentation is your message still memorable? Remember: "Quality" content stimulates thinking and makes a lasting impression.

When you develop content for a presentation, the messages you place in the script should stay with an audience long after the event takes place. It's not about the messages alone; rather, it's about the way those messages are conveyed. People communicate ideas to people. Quality content is only quality content if presented that way. Obviously, if an actor plays Hamlet poorly, the quality of the content is lost.

Now don't over-analyze when you read this chapter; just let the stuff sink in slowly. The messaging issues are broken down to the smallest components so that you can see how to build lasting impressions . The good news is that you probably instinctively know most of this already without even reading it.

People and ideas need to be brought together for content to flourish and for messages to be remembered . To create a lasting impression, you'll need to pay attention to the way messages are created for both the presenter to deliver and for the audience to grasp. The trick is to get this process to the point where you are constantly saying the right things to the right people at the right times! Having said that, the three areas we need to address when scripting a message are

  • Constructing the argument

  • Qualifying the participants

  • Assuring consistency

NOTE

I chose the development of the message as the starting point. Many believe that the first step in creating content is to analyze the needs of the audience. Then, after meeting those needs, the message is developed. Although I agree these two issues are closely related , the process of creativity dictates that the message needs to be developed before the audience is targeted . You really have to have a reason to say something and have something to say before you can ask someone to listen. Religion, politics, and theatre are everyday examples of how messages need to exist before audiences can be reached.




Special Edition Using Microsoft Office PowerPoint 2003
Special Edition Using Microsoft Office PowerPoint 2003
ISBN: 0789729571
EAN: 2147483647
Year: 2003
Pages: 261

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