How do you find your way in an age of information overload?
How can you filter streams of complex information to pull
out only what you want? Why does it matter how information
is structured when Google seems to magically bring up the
right answer to your questions? What does it mean to be
"findable" in this day and age?
This eye-opening new book examines the convergence of
information and connectivity. Written by Peter Morville,
author of the groundbreaking Information
Architecture for the World Wide Web, the book
defines our current age as a state of unlimited findability.
In other words, anyone can find anything at any time.
Morville discusses the Internet, GIS, and other network
technologies that are coming together to make unlimited
findability possible. He explores how the melding of these
innovations impacts society, since Web access is now a
standard requirement for successful people and businesses.
But before he does that, Morville looks back at the history
of wayfinding and human evolution, suggesting that our fear
of being lost has driven us to create maps, charts, and now,
the mobile Internet.
The book's central thesis is that information literacy,
information architecture, and usability are all critical
components of this new world order. Hand in hand with that
is the contention that only by planning and designing the
best possible software, devices, and Internet, will we be
able to maintain this connectivity in the future. Morville's
book is highlighted with full color illustrations and rich
examples that bring his prose to life.
Ambient Findability doesn't preach or
pretend to know all the answers. Instead, it presents
research, stories, and examples in support of its novel
ideas. Are we truly at a critical point in our evolution
where the quality of our digital networks will dictate how
we behave as a species? Is findability indeed the primary
key to a successful global marketplace in the 21st century
and beyond. Peter Morville takes you on a thought-provoking
tour of these memes and more -- ideas that will not only
fascinate but will stir your creativity in practical ways
that you can apply to your work immediately.