6. The iTunes Music Store

 <  Day Day Up  >  

The recent explosion in Internet song swapping presented the recording industry with a paradoxical challenge: to stop music lovers from freely trading files over the Internet, while trying to make money themselves by selling copy-protected music online. The early attempts, backed by the major record companies, featured a monthly fee, a puny song catalog, and no ability to burn the bought music to CDs or save it onto music players. What a deal!

Needless to say, people stayed away in droves. The free (and free-form) world of Napster, Grokster, KaZaA, LimeWire, and similar file-trading services were much more attractive.

Then Apple took a whack at it. In April 2003, the company unveiled its iTunes Music Store, an online component of iTunes 4 that scored the hat trick that other companies had yet to achieve: digital audio downloads that were easy, cheap, and ”drum roll, please ”legal. At first, it was a Mac-only enterprise: these days, its doors are open to Windows fans, too. Here's a look inside the store, and how to shop it.

 <  Day Day Up  >  


iPod & iTunes. The Missing Manual
iPod: The Missing Manual (Missing Manuals)
ISBN: 1449390471
EAN: 2147483647
Year: 2004
Pages: 171
Authors: Biersdorfer

flylib.com © 2008-2017.
If you may any questions please contact us: flylib@qtcs.net