This book would not have ever
My extreme gratitude goes out to each of the vendors who provided screenshots and information for the book, including Jane Palocci at Coremetrics, John Mellor at Omniture, Corey Gault at WebTrends, Brett Crosby at Urchin, Erik Brat at WebSideStory, Jay Rudman at OpinionLab, Roger Benyon and Tom Cherry at Usability Sciences, and, of course, all of my contributors. Thanks is also due to the CEOs and VPs of marketing at many of the
Tremendous credit goes to Andrew Odewahn, my editor at O'Reilly Media, for being patient and understanding and for his
Thanks to Tim O'Reilly and Rael Dornfest for taking a chance on a book about web measurement in the first place.
Special thanks to Ross Jenkins, Ian Houston, Terry Lund, and Josh Manion for taking the time to provide
Thanks to JupiterResearch and David Schatsky for being
Both Dr. Stephen Turner and Ian Houston have my eternal gratitude for taking the time to write the "build your own" hacks, which turned out to be more work than any of us imagined, but have provided, in my opinion, a handful of the most
Thanks to Amity, my best friend and most ardent supporter, for helping me create an environment where writing was possible and encouraging me whenever I became lazy or uninspired.
Finally, thanks to Chloe Michelle Peterson, who from age 18 months to 22 months was so sweet and understanding that "
When the Internet was first born, most of us were so
At some point, somebody asked if
The tools had not been developed, nor the practices established, to understand how people were interacting with these
Web site operators had nothing more than the
Enter web site measurement.
In 1993 at Honolulu Community College, an enterprising young man (Kevin "Kev" Hughes, for the record) wrote and announced getsites 1.4, a simple web server log analyzer (Figure P-1).
All of the sudden, anyone with a reasonable knowledge of C and their local filesystem could finally see what pages people were looking at. It was basic at best, but it opened the floodgates for what is
Figure P-1. Announcement of getsites 1.4
In 2005, web measurement applications are as important to the Internet business framework as web servers and commerce engines. Few serious businesses
It is those questions we hope to answer in Web Site Measurement Hacks .