Table of Contents

 

Ethics in Public Relations: A Guide to Best Practice
by Patricia J. Parsons	ISBN:074944276x
Kogan Page © 2004 (187 pages)
Can you really learn ethics? This practical text for PR practitioners examines how an individual™s sense of morality has an impact on decision-making and ethical business behavior.

Table of Contents
	Ethics In Public Relations”A Guide to Best Practice
	Foreword
	Preface
Part 1 - What Lies Beneath
	Chapter 1	-	Before We Begin”New Profession ¦ or One of the Oldest?
	Chapter 2	-	A Tangled Web”the ˜Truth™ About PR Ethics
	Chapter 3	-	To Do No Harm”the Issue of Trust
	Chapter 4	-	Whose Rights Are Right?
	Chapter 5	-	The Trouble With Rules
	Chapter 6	-	Robin Hood Ethics
Part 2 - Ethics and the Practitioner
	Chapter 7	-	Your Staircase to Respect
	Chapter 8	-	The Good, the Bad And the (Almost) Ugly”Ethics Codes
	Chapter 9	-	Sex And the Single (or Not) PR Practitioner”Conflict of Interest
	Chapter 10	-	You ¦ Against the World
Part 3 - Strategies and Dilemmas
	Chapter 11	-	Media Relations”Breeding Ground for Ethical Problems
	Chapter 12	-	Persuasion ¦ or Propaganda?
	Chapter 13	-	Good Causes and Bad Taste
	Chapter 14	-	PR and Plagiarism
Part 4 - Organizations, Ethics and Public Relations
	Chapter 15	-	The True Reality of Everyday Ethics”Making Decisions
	Chapter 16	-	PR and the Corporate Ethics Programme
	Chapter 17	-	Making Business Accountable”the ˜New Breed™ of PR
	Appendix 1	-	For Your Bookshelf
	Appendix 2	-	Institute of Public Relations Code of Conduct (Reproduced by permission of the IPR)
	Appendix 3	-	Guidelines for the Ethics Audit
	Index
	List of Figures