Chapter 15: Three Specific Techniques

Specific Tips for Negotiating Print and Promotion

Just about everyone in business - owner-manager, buyer and seller - gets involved in negotiating print and promotion. These tips may well help to reduce your costs and improve your end results.

When looking at negotiable variables or concessions, ask what if:

• I prepare all the copy for the publication on your behalf?

• I supply all the text on disk or in electronic format?

• I collect the finished product (instead of a delivery charge)?

• I provide all photography?

• I buy the paper separately and supply to the printer?

• I provide all the page planning and structure of the publication?

• I could place this level of business regularly?

• I can introduce you personally to four other individuals who all place print at this kind of volume?

Or you might say, 'I am an office supply company and would like to discuss supplying some office equipment in exchange for...'