The string of characters that identifies a particular Web site. A Web address usually follows this format: http://www.quepublishing.com . http stands for Hypertext Transfer Protocol; you can skip this part when typing an address. www stands for World Wide Web, which anymore is synonymous with the Internet. The next part is the site name , followed by a period and then the extension. The extension indicates the type of site; common extensions include gov for government, org for organization, com for commercial, and net for network.