Chapter 5: It s No Longer Good Enough to Ask Forgiveness Rather Than Permission

Chapter 5: It’s No Longer Good Enough to Ask Forgiveness Rather Than Permission

1. Brett Anderson, “Privacy Protection In a Wireless World,” The Insider, June 20, 2001, p. 22.

2. Richard Barlow, “Loyalty Marketing: Six Trends to Watch in 2002,” the-dma.org, January 9, 2002, p. 5.

3. Lisa Vaas, “Customer Privacy Lockdown,” eWEEK, October 16, 2001, p. 2.

4. “Privacy Guru Joins IBM,” crm-forum.com, November 30, 2001, p. 1.

5. “Profitable Privacy,” computerworld.com, February 18, 2002, p. 1.

6. Lisa Vaas, “Customer Privacy Lockdown,” eWEEK, October 16, 2001, p. 3.

7. Kate Kaye, “Could Price Personalization Be Next?” brandera.com, January 26, 2002, p. 2.

8. Ibid., p. 4.

9. “DoubleClick Settles All Class Action Privacy Lawsuits,” DigitalCoastReporter, March 29, 2002, p. 2.

10. Alex Simmons, “Opinion: Say ‘So Long’ to The Wild West,” CRM-Forum, April 5, 2002, p. 1.

11. Matt Berger, “Microsoft Recasts .Net My Services to Allow Customer Control,” computerworld.com, April 12, 2002, pp. 1, 2.

12. “Online Survey Shows Progress on Privacy,” The DMA Interactive, March 28, 2002, pp. 1, 2.

13. Don E. Schultz, “Some Comments on the Absolute Value of the Database,” Journal of Direct Marketing, 1994.

14. “Permission Boosts Consumer Response, Study Finds,” DM News, December 17, 2001, p. 2.

15. James R. Rosenfeld, “Lies, Damned Lies, and Internet Statistics,” Direct Marketing, November 2001, p. 62.

16. “E-Mail to Beat Out Direct Mail: Study,” Direct Newsline, March 20, 2002, p. 3.

17. Nick Usborne, “It’s Not About Permission, It’s About Trust,” ClickZ, August 14, 2000, p. 2.