If you’re considering developing your own e-learning content in-house, you should be aware of the wide range of skills you’ll need at your disposal. As a minimum, you’ll be looking for project management, instructional design, interface design, subject matter expertise, writing, media production (graphics and more), authoring (and perhaps a little programming), not to mention online mentoring to support the product when it’s implemented.
If you’re getting a little anxious about the
How to avoid this? Well, don’t set up an ostentatious studio, brimming with expensive equipment and talent. Instead, maintain a small, core team of all-rounders, centring on project management and instructional design skills, and concentrate on managing and supplementing the efforts of content publishers and external
Work out a daily rate for each person involved in the project – don’t forget to include project managers and administrative support. The daily rate should include all the overheads of the department (space, furniture, equipment, support services - the lot) and take account of time lost through sickness, holidays and training. Then keep timesheets from the inception of the project to its completion and use these, with the daily rates, as a basis for calculating labour costs.
On top of this there will be some direct project-
Your second option is to contract with an external producer to do the work for you. At least you can claim to be ‘
On the other hand, you cannot just sit back and wait for the content to be delivered on the due date. There’s a considerable amount of work still required to manage the relationship and ensure that you get what
want, not what the developer would like to make for you. You’ll need a sound knowledge of the process of design and development,
At first look, external development seems expensive, but in practice content development is always expensive, however it’s done. When all costs are taken into account, in-house development can actually be more expensive, without access to the tools, experience and expertise that an external producer can call upon. If you think a developer is overcharging you, look at their profits. Chances are your own business is making a better margin.