Conclusion

Paid placement campaigns , both Fixed Placement and Pay-For-Placement, can be done without optimizing your web site for keywords. This isn't to say that web page design doesn't matter in terms of getting approval from the search engine editors or converting your visitors into buyers . It does. But through paid placement, you can secure a #1 position regardless of your site architecture. Within days, your ad listings will appear in the positions , and for the keywords, you choose.

Visit www.searchenginesales.com for updates and links to many of the resources mentioned in this book.