Why the Disconnect?


The general managers around the WLP professional are constantly under pressure to improve processes, costs, and revenues . After all, inflation alone can turn their net profits into net losses very, very quickly. Because WLP expenses are usually much easier to cut back on than, say, long- term equipment or real estate leases, WLP professionals need to take the perception of their value very seriously. WLP professionals must work to maintain a much higher proportion of their value in the conscious/negotiable and surprise states to offset the tendency to cut or change critical programs, as shown on the right-hand side of figure 8-2.

Important ‚  

Without a continuous value management approach WLP professionals will find that their audiences have less and less time, money, and patience for what their audiences perceive as less and less valuable . This is especially true when that audience has come to depend upon a certain pace of new financial value from the WLP function.




Quick Show Me Your Value
Quick! Show Me Your Value
ISBN: 1562863657
EAN: 2147483647
Year: 2004
Pages: 157

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