The first road to success was described as being able ask good questions. A second road can help you, too. You can join trade or other associations for your target industry and organization. Being connected to HR or WLP associations is important and necessary. It is equally important to be familiar with industry buzzwords , emerging trends, and industry leaders . Trade newsletters and publications will often alert you to value chains that you may not have thought about before. Conversations with others in an industry will often help you see connections that have eluded you in the past.