Let s Review:

Let ‚ s Review:

• Communicating value depends on a command of financial terms and a clear, concise structure that summarizes the most important points in 30 seconds or less.

• The terms used to communicate value must correspond to the measures that the audience pays attention to every day.

• A seat at the table will only be gained if the WLP professional acquires the ability to think like a general manager or salesperson, to think strategically and not tactically, to understand financial statements, and to sell.

• Financially based communication has been shown to significantly increase persuasiveness, sales, and job search success.

• Understanding how much their performance improvements have improved the bottom line can be just as important to participants as it is to their executives.

In the next chapter, you ‚ ll uncover one of the most important keys to communicating comfortably and confidently with numbers. That key unlocks the secret code behind the numbers and measures that make up value.