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Quick! Show Me Your Value - page 1
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What Your Audience Wants to Know
What Does Senior Management Need?
Aligning Value at the Senior Level
Senior Management and Optimization
But, Who Has the Time?
What s the Answer?
A Story to Illustrate the Point
Your Turn
Let s Review:
Part III: Communicating Value
Chapter 11: Building Your Context Plan
Fiscal Lifecycle
New Product Introduction Lifecycle
Seasonal Lifecycle
Planning Communication Within Context
Making Your Plan
Let s Review:
Chapter 12: Your Communication Base: Value Themes
Types of Value Communication: Themes and Statements
Financial and Performance Comparisons
An Example to Help You
Shortened Value Chains
The Value Theme Layout
Why Do You Want a Theme?
Why Is This Any Different From What You Already Do?
Create Your Own Value Themes
Let s Review:
Chapter 13: Creating Financial Value Statements
Picturing Value Communication
Introducing the Four Segments
A Few Recommendations
Can You Make Value Statements in 30 Seconds or Less?
Other Ways to Use Your Financial Value Statements
Creating Your Own Financial Value Statements
Let s Review:
Chapter 14: Putting It All Together
A Seat at the Table
Is This Last Step Really Necessary?
The Financial Value Process
Let s Review:
Chapter 15: Conclusion: The Courage to Begin
Glossary of Terms
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D
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F
G
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I
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K
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P
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References
Additional Resources
Books
Websites
Management and Organization Analysis
Workplace Learning and Performance ROI
Websites and Organizations
Sales and Communicating Value
Books
List of Figures
List of Tables
List of Exercises
CD Content
1
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