4. Content Thats Not Written for the Web


4. Content That’s Not Written for the Web

Writing for the web means making content:

  • Short

  • Scannable

  • To the point (rather than full of fluffy marketese)

Web content should also:

  • Answer users’ questions

  • Use common language rather than made-up terms (this also improves search engine visibility, since users search using their own words, not yours)




Web Designer's Guide to Adobe Photoshop
Web Designers Guide to Adobe Photoshop (Wordware Applications Library)
ISBN: 1598220012
EAN: 2147483647
Year: 2006
Pages: 108
Authors: Chris Tull

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